Rêverie Cigars Show

The art of the
long conversation

The Rêverie Cigars Show — uncovering the origin stories,
early failures, and hard-earned wisdom of the cigar world's finest minds.

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Available on
YouTube
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Stories worth
slowing down
to hear

In a world of instant content and fleeting attention, Rêverie is built around the idea that the best conversations happen slowly — like a cigar that rewards patience.

We sit down with the makers, masters, and visionaries of the cigar world to go beyond the leaf. Behind every great brand is a human story — an origin, a struggle, a philosophy. That's what we're here to uncover.

"In a world where everything is instant, cigars are one of the only things left to bring us down to earth."
Berk, Founder — Rêverie Society

Hosted by certified cigar sommelier and entrepreneur Berk, the show brings a young founder's curiosity to an ancient craft — asking the questions that matter: How did you start? What nearly broke you? What does this industry mean to you?

Our Purpose

We believe the stories behind the smoke are as rich and complex as the cigars themselves. Rêverie exists to tell them.

Featured
Conversations

All Episodes →
Episode 01
Jorge Armenteros
Founder, Tobacconist University
The man who built the world's first formal cigar education institution shares what it truly means to pursue mastery — and why the industry needed a standard worth carrying forward.
Watch Episode →
Where This Is Going

The show is chapter one.
The full vision goes much further.

Rêverie is being built at the intersection of media, lounges, and technology — with a long-term ambition to own every part of the cigar world, from the field to the final cut.

Now
The Rêverie
Cigars Show
The show is the foundation. Conversations with the industry's finest minds build the brand, the audience, and the relationships that everything else is built on. The media is the moat.
Next
Lounges &
Membership
Premium cigar lounges in the world's most ambitious cities — membership-driven sanctuaries for those who lead, dream, and build. Where the audience the show builds becomes a community in the real world.
The Long Game
Seed to
Cigar
Growing, making, and selling our own cigars — with technology woven into every step of the process. A fully vertically integrated brand that owns the story from the farm to the lounge.

Berk

Founder · Certified Cigar Sommelier

At 16, over two Romeo y Juliettas brought straight from Cuba, Berk had a conversation that changed everything. A successful entrepreneur across the table told stories from South America — and in the slow burn of that evening, ambition took on a new shape.

Before Rêverie, Berk built businesses from age 13, helped take a startup to a $2.5M VC-backed exit, and hosted a podcast interviewing figures like Geoff Ralston, former president of Y Combinator, alongside early investors in Facebook, Pinterest, Lyft, and Palantir. He earned his sommelier certification through Tobacconist University and interviewed its founder, Jorge Armenteros — the man behind Episode 01.

He started Rêverie because he believes cigars are one of the last things that force us to slow down — and in that slowness, something true is found.